Who is this for?

Designed for marketers, founders, and career-switchers who want practical, portfolio-ready skills—without weekday commitments.

Paid media or SEO beginners who learn best by doing
Marketing generalists who want a modern measurement stack
Entrepreneurs growing acquisition in-house
Analysts transitioning into marketing ops

What you’ll be able to do

Build a full-funnel strategy and channel plan
Implement GA4 + Google Tag Manager tracking
Launch & optimize Google/Meta/LinkedIn/YouTube campaigns
Ship a high-converting landing page and test plan
Report ROAS/pipe with clean naming conventions & dashboards

Curriculum (8 Weekends)

Each weekend blends strategy + hands-on labs. You’ll apply concepts to a single capstone brand throughout.

01

Marketing Strategy & Foundations

Funnel basics, ICPs, JTBD, messaging, goal setting, KPIs. Introduce naming conventions & source-of-truth docs.

02

Measurement: GA4 & GTM

Event models, conversions, UTMs. Tag manager setup, consent, QA, debugging, and Looker Studio reporting intro.

03

Paid Search (Google Ads)

Account structure, keyword strategy, match types, ad writing, extensions, bidding, PMax vs Search, audits.

04

Paid Social: Meta & LinkedIn

Objectives, audiences, creatives, remarketing, lead gen forms, budget pacing, creative iteration loops.

05

YouTube & Video

Creative specs, brand safety, sequencing, skippable/non-skippable, view-through conversions, lift testing.

06

SEO, Content & Email

Keyword research, on-page, technical basics, content calendars, lead magnets, lifecycle email journeys.

07

Landing Pages & CRO

Briefs, wireframes, offer architecture, social proof, speed, A/B testing, heuristics & analytics-driven UX.

08

Optimization, Dashboards & Careers

Routine optimization checklist, budget reallocation, Looker dashboards, portfolio polish, interview prep.

Tools you’ll use:

GA4Google Tag ManagerGoogle Ads Meta AdsLinkedIn AdsYouTube Looker StudioHotjarMicrosoft Clarity FigmaNotion

Schedule & Format

Duration: 8 weeks (weekends only)
Format: Live online workshops + labs
Sessions: Two live sessions each weekend (e.g., morning & early afternoon)
Capstone: Build and present a complete acquisition plan

Apply Now FAQs

Tuition & Financing

Tuition: $250 (one-time)
Need flexibility? Request a payment plan or an employer reimbursement letter:

Email hello@boramedianetwork.com and we’ll help you with options.

Apply to the Bootcamp

Tell us a bit about your background and goals. After you proceed to payment, we’ll email cohort dates and onboarding details.

Prefer a flexible plan or need an employer letter? Email hello@boramedianetwork.com.

What’s included

Recorded sessions + lifetime access to templates
Weekly mentor office hours
Peer community & feedback on your capstone
Certificate of Completion

Frequently Asked Questions

How much time should I budget each week?: Expect two live sessions on weekends plus 2–4 hours of self-paced practice.
Do I need prior experience?: No. We start with fundamentals and quickly move into hands-on labs. Comfort with spreadsheets helps.
Will sessions be recorded?: Yes—recordings are provided to enrolled learners along with templates and checklists.
Is there a certificate?: Yes. You’ll receive a Certificate of Completion after presenting your capstone.

Digital Marketing Bootcamp