Marketing Budget Calculator

A scientific approach beats guesswork. Budgets should reflect your revenue targets, margins, and LTV—not a one-size-fits-all percentage. Use this tool to turn goals into calibrated investment levels and clear CPA guardrails.

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Marketing budgets work best when they’re tied to measurable outcomes. This calculator uses your revenue baseline, growth target, customer lifetime value, margin, and growth ambition to estimate a right-sized budget and target CPA—so you can plan confidently and justify spend.

Your Info

First Name

Company Name

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Calculator

Annual revenue Your last fiscal year’s revenue.

Revenue goal (next year) Your target revenue for the upcoming year.

Growth aggressiveness Pick the ambition that best matches your plan.

Average customer LTV Average revenue per customer over their lifetime (e.g., $5,000).

Average margin on LTV (%) Enter the average profit margin as a percent of LTV (e.g., 25%).

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Calculation Results

Want help turning this plan into pipeline?

We’ll translate targets into channel mix, naming conventions, tracking, and dashboards—so budget decisions are backed by data every week.

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