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Local Plumbing Company: 469% ROAS in 6 Months

With clean tracking, message–page match, and device-led bidding, a U.S. plumbing brand turned ad spend into measurable revenue.

Industry: Home Services Location: United States Stack: GA4 • GTM • Google Ads • Looker Studio • Hotjar
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Results at a glance

What changed in 6 months

$183K

Total ad spend

4,370

Conversions

$41.94

Cost per conversion

$861K

Conversion value (469.65% ROAS)

The challenge

  • No conversion tracking—media costs weren’t tied to booked jobs.
  • Poor targeting & setup led to wasted spend and missed intent.
  • Leadership skeptical digital could deliver meaningful ROI.

Strategy

  • Make every dollar attributable with GA4 + GTM.
  • Message–page match for each service (drains, heaters, trenchless).
  • Bid strategy aligned to high-intent conversions, not clicks.

What we learned

  • Mobile ~85.5% cost, ~83.6% clicks, ~87.9% conversion value.
  • Computers ~10–12% — critical for higher-ticket quotes.
  • Tablets/TV negligible (<1%).

Ready to scale profitable service leads?

Let’s align ads, pages, and measurement—then put budget behind what proves ROI.

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