Homepage Optimization That Tripled Conversions — Optisage.ai

Optisage.ai helps Amazon sellers uncover insights that grow profit. But the old homepage buried the value: unclear messaging, weak CTAs, thin proof, and poor mobile speed. We rebuilt it with CRO fundamentals—then A/B tested our way to wins.

Industry: SaaS (E-commerce analytics) Company size: Seed–Series A Stack: GA4, GTM, Looker Studio, Hotjar (heatmaps), VWO/Optimizely (A/B)

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Results at a glance

Six weeks, one high-performing homepage

1.2% → 4.8%

Trial Conversion Rate

62% → 38%

Bounce Rate

48s → 2:15

Avg. Session Duration

+280%

Free Trial Sign-Ups (Month 1)

+$420k

Projected ARR Impact

≤2.0s

Largest Contentful Paint (mobile)

+2.6×

CTA Click-through

+3.1×

Signup Funnel Completion

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The challenge

Visitors bounced before understanding the value proposition; free-trial conversion stuck at 1.2%.
Messaging emphasized features over seller outcomes and profit impact.
Weak CTAs and limited social proof (few logos/testimonials/case studies).
Poor mobile experience and slow load speeds suppressed intent.

Strategy

Message-market fit: outcome-first copy (“Track. Forecast. Win the Buy Box. Grow profit.”) with subhead that speaks to seller pains.
Single primary CTA in the hero — Start Free Trial — repeated across the page.
Proof architecture: testimonials, logos, and bite-size case proof adjacent to CTAs.
Action CTAs supporting discovery: “Calculate My Profitability” and “See My Buy Box Data.”
Performance: image optimization, code splitting, and priority hints to drive ≤2.0s LCP on mobile.

Creative & experience

What changed on the page

Clear hero with one CTA, value-led feature blocks (tracking, forecasting, profitability), prominent proof, and sticky mobile CTA for faster flow to signup.

Why it worked

Data-driven design that answers “why should I try this?”

Clarity

Visitors understood the value in seconds—less cognitive load, more action.

Proof

Testimonials/logos near CTAs reduced anxiety and boosted click-through.

Speed

Performance fixes improved perceived quality and mobile completion rates.

Testing

Every change was validated via A/B tests and user behavior.

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Want your homepage to pull its weight?

We’ll run the same CRO playbook—measure, clarify, prove, and speed up—then keep testing until the numbers move.

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