11.65× ROI in the Last 6 Months — Folding Doors Manufacturer (Canada)

Attribution up. Blended CPL down. Revenue per sale rising. With clean measurement, AI lead routing, and objection-led messaging, growth became predictable.

Industry: Manufacturing (Home Improvement) Region: Canada Stack: GA4, GTM, Google Ads, Meta Ads, HubSpot CRM

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Results at a glance

Six months of measurable impact

283

Total Leads

137

Total Sales

14.6%

Sales Attributed to Bora Media

11.65×

ROI on Attributed Sales

$126

Blended CPL

$20.8k

Avg. Sale (Attributed)

$1.79k

Avg. Cost per Sale

$416.6k

Revenue (Attributed)

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The challenge

Under-attributed growth: media impact on revenue was unclear, making scaling decisions risky.
Lead handling gaps: slow follow-ups and uneven territory coverage cost opportunities.
Sales friction: pricing/timeline objections stalled deals; learnings weren’t feeding ad messaging.

Strategy

Measurement-first plan: GA4 + GTM stitched Google/Meta to sales & revenue in HubSpot.
Objection-led messaging across ads, pages, and nurtures (price, timelines, quote shopping).
Efficiency focus: shift bids/mix toward higher revenue per sale segments.

What changed in 6 months

Sales attributed to Bora Media rose to 14.6%.
Blended CPL improved to $126 while average cost per sale fell to $1.79k.
Average sale (attributed) climbed to $20.8k—higher value deals at steady media spend.

Ready to manufacture more revenue?

Let’s pair clean attribution with faster sales ops and objection-smart creative—then scale what proves ROI.

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