$2.65M in Revenue from $58K Ad Spend — 4,607% ROAS

Driving digital transformation for a Calgary-based hotel with clean conversion tracking, a rebuilt Google Ads strategy, and relentless optimization.

Industry: Hospitality Location: Calgary, Canada Stack: GA4, GTM, Google Ads (PMax/Search), Looker Studio, Hotjar

Results at a glance

What changed with measurement + PMax

2.11M

Total Impressions (+3,098%)

114,677

Total Clicks (+1,371%)

4,902

Complete Bookings (+57.9%)

$2.66M

Revenue (+3,072%)

$58,312

Media Spend (+937%)

4,607%

Overall ROAS

869

Leads Generated

5.44%

CTR (−6.38% vs. prior)

No conversion tracking—ad spend wasn’t tied to bookings or leads, so ROI was invisible.
Poor campaign setup—inefficient structures and broad targeting wasted budget.
Overall underperformance—competitors outpaced the hotel across paid search.

Rebuild measurement end-to-end (GA4 + GTM): bookings, leads, and revenue stitched to channels.
Shift budget to conversion-driven Performance Max + high-intent Search built around hotel bookings & catering.
Device-aware planning: desktop for high-value bookings; mobile to scale discovery efficiently.

Device-level insights

Mobile drove 71.3% of clicks—cheap scale and strong top-of-funnel discovery.
Computers generated ~59.6% of revenue from ~45% of spend—higher booking values.
Tablets & TV screens contributed <1%—de-prioritized to reduce noise.

Evidence

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Let’s align tracking, campaigns, and creative—then ramp what proves ROI.