From “digital won’t work for us” to 932% ROAS — Calgary Art Studio

With clean conversion tracking, a conversion-first Google Ads strategy, and continuous optimization, a local art studio turned skepticism into scalable revenue.

Industry: Arts & Creative Services Region: Calgary, AB Stack: GA4, GTM, Google Ads, Meta Ads, Microsoft Clarity, Looker Studio

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Results at a glance

What changed after launch

$25.7K

Total Ad Spend

1.25K

Conversions

$20.54

Cost per Conversion

$240K

Conversion Value

1.4M

Impressions

28.1K

Clicks

$0.92

Avg. CPC

931.98%

ROAS

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The challenge

Overall business underperforming, with inconsistent bookings and limited cashflow predictability.
Studio didn’t believe digital could drive real revenue.
No conversion tracking—ad spend wasn’t tied to bookings or class registrations.
Poor targeting and campaign structure led to wasted spend and low intent traffic.

Strategy

Measurement-first: GA4 + GTM + Microsoft Clarity to capture conversions and qualitative UX signals.
Conversion-first Google Ads plan focused on high-intent searches (classes, workshops, private sessions) and location modifiers.
Offer-matched landing pages with schedules, proof, and friction-reduction (clear pricing, limited seats, FAQs).

Evidence

Google Ads results

Impressions, clicks, CPC and ROAS trendline chart

Cost, conversions, CPA and conversion value trendline chart

Example of high-converting class landing page

Data sample shows $25.7K spend producing $240K in conversion value at $20.54 per conversion and 931.98% ROAS.

Ready to fill more classes?

We’ll show you the same measurement-first plan: clean tracking, conversion-matched pages, and weekly optimizations that scale what works.

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